Audiencias de internet en Estados Unidos
Tuesday, December 4th, 2007Ya vimos en uno de los primeros posts de Lo mas buscado en Google que en España la diferencia de audiencia de Google respecto a otros buscadores es apabullante. Sin embargo, si quieres tener presencia en los buscadores de Estados Unidos Yahoo es un buscador que no se debe desestimar.
En Estados Unidos no es tan grande la diferencia entre Google y Yahoo segun los datos de Octubre de Nielsen.
Nielsen Online Top 10 Web Sites by Brand, October 2007
MARCA - USUARIOS UNICOS - TIEMPO DE PERMANENCIA MEDIO
1. Google - 114,845,000 - 1:06:20
2. Yahoo! - 109,950,000 - 3:28:02
3. Microsoft - 96,189,000 - 0:39:10
4. MSN/Windows Live - 93,143,000 - 2:01:36
5. AOL Media Network - 89,740,000 - 4:02:39
6. Fox Interactive Media - 65,170,000 - 2:04:44
7. YouTube - 57,158,000 - 0:46:25
8. eBay - 54,498,000 - 2:12:51
9. Wikipedia - 50,422,000 - 0:16:59
10. Amazon - 44,747,000 - 0:24:01
Example: The data indicates that 49.2 million home and work Internet users visited at least one of
the New York Times Company-owned sites or launched a New York Times Company-owned
application during the month, and each person spent, on average, a total of 18 minutes and 43
seconds at one or more of their sites or applications.
A parent company is defined as a consolidation of multiple domains and URLs owned by a single
entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent
collection of branded content.
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